Remixing reality with Lexus creators

As the creative director on Lexus, I led the launch of a new and exciting car model ‘The Lexus LBX’. I set out the vision, tapping into the AI influencer community to create something that resonates with younger car buyers. Three influential creators and designers helped launch the Lexus LBX and create their own unique version of what ‘Everyday Extraordinary’ means to them. Lexus’s feed was on fire, and lucky for us, the art was built to loop - because our audience just couldn’t stop watching.

Creators: Andreas Wannerstedt - Charlotte Taylor - Ulises

The creators Andreas Wannerstedt, Charlotte Taylor, and Ulises, each brought their own distinct creative lens to the Lexus LBX launch. Known for their bold visual worlds and innovative use of digital media, they reimagined the campaign theme, Everyday Extraordinary, through their individual styles: Andreas with his hypnotic motion sculptures, Charlotte with her architectural dreamscapes, and Ulises with his vibrant, surreal compositions. Together, they transformed the Lexus LBX into a canvas for creativity, turning everyday moments into captivating works of art that kept audiences watching on repeat.