Nike Zlatan

Nike’s 2014 "Risk Everything" campaign turned Zlatan into football's ultimate risk-taker. For one day only Zlatan made his appearance on Twitter, where he would dish out life advice to fans. I chipped in writing a couple attention grabbing tweets as part of the bigger campaign.



In one tweet we gave a football fan the ultimate gift - advice straight from Zlatan himself. The trending tweet received over 13k retweets.



And if you're ever in doubt use this…





Industry

Automotive

Client

Lexus

Service

Campaign

Date

March 2013