Lexus x ATP

Behind every serve there's a story of obsession



You know an amazing experience when you see it. The perfect serve. The smoothest drive. But what you don’t see? The relentless obsession behind it. The hours on court, chasing the unreturnable. The years spent crafting, refining the imperceptible. That’s where Lexus and the ATP Tour link up. As Creative Director, I helped turn their shared obsession for perfection into a campaign that lived across film and print, running in key European markets.



Industry

Automotive

Client

Lexus

Service

Campaign

Date

January 2025