As the Creative Director on Toyota's —Let's Go Beyond— brand platform, I had the opportunity to lead and unify all of Toyota's communications. It starts with a global ad in celebration of people taking positive steps, using Fatboy Slim's 'Praise You' as the anthem.

The first campaign highlights 'Beyonders', individuals who push boundaries. For instance, Ofentse Pitse, who broke through barriers to become South Africa’s first black female orchestra conductor.

Agency: The&Partnership
Director: Philippe Tempelman

Another story we shared is about Billy Monger, who, after a major accident in motor racing, rebuilt his career and now champions parasports. It's all about celebrating progress and resilience.

Agency: The&Partnership
CD: Robert Cervera
Art Director/Copywriter: Yem Elizabeth