Project
N°003
Name
Toyota GR
Year
2021–2022
Type
Social campaign
About
For Toyota Gazoo Racing — 'The GRRR feeling' we took the exhilaration of the race track and injected it into an ordinary setting, the supermarket, capturing the audience's passionate love for speed, even when their vehicle of choice is a shopping trolley. The campaign drove smiles as much as it did engagement, all while picking up some awards for the shelves at home too.
Awards
Vimeo Staff Pick, D&AD, Clio, Creative Circle, Shark, Ciclope, Cresta Shots
Toyota GR
The Toyota GR86
The Toyota GR Range