Crafting an authentic, heartfelt narrative is something that's always on the top of our industry's to-do list, including mine. Lipton's Bauble – shows the strange, scary and funny parts of being a tween at school. Much of the charm of the story comes from the relationship he develops with the bus driver along the way – and it's only at the end of the film that Lipton's presence becomes apparent, what a treat.

Lipton Bauble won three Graphite Pencils and one Wooden Pencil awards at D&AD.