As the Creative Director on this project, I led the launch of a new and exciting car model ‘The Lexus LBX’, offering drivers an elevated driving experience. I set out the vision, tapping into the AI influencer community to create something that resonates with younger car buyers.

Three influential creators and designers helped launch the Lexus LBX and create their own unique version of what ‘Everyday Extraordinary’ means to them.

Lexus’s feed was on fire, and lucky for us, the art was built to loop—because our audience just couldn’t stop watching.

Creators: Andreas Wannerstedt - Charlotte Taylor - Ulises