I am a Creative Director leading creative teams on the Lexus and Toyota accounts at The&Partnership London.

After years of embracing London's unending drizzle I somewhat mastered the craft of creative storytelling, and smoothly managing a shoot while maintaining a safe distance from unruly camera drones.

Recognition came knocking when Wired published 'Clever designers erase the real world with Photoshop'. My long awaited street credits finally came flooding in from collaborating with Hypebeast on their Sneaker app. Projects that left their footprint on culture blogs, and equally gave my Google search results a bit of a facelift.

Collaborating with like-minded creatives is the best thing about this job. Recently, I led a brand collaboration with Lexus and Joy Crookes. Her listener numbers went up in all the markets where the campaign ran. I take great pride in infusing a bit more joy into the world, even if was just for a hot second.